The Company


Layer 27Founded in 1938, the Company has 84 years of experience in manufacturing and service of parts and components, specializing in machining, surface coatings and surface finishes. As the industry leader, our dedication to producing quality rolls, parts and components is evident by the product knowledge, manufacturing expertise, technical innovation, and outstanding customer service we bring to every order—large or small.

Throughout our history, we have continually broadened our research, development and production technology in many locations in the U.S and China. We differentiate ourselves by anticipating market needs and developing state-of-the-art, engineered solutions that help our customers stay at the forefront of their industries.

Committed to remaining at the forefront of our industry, we have expanded our services to provide our customers a more comprehensive experience, solutions, and services. Upon doing so, within the past years, the company acquired or started the following companies:

American Roller

Founded in 1938 and the “grandfather” of our company and the Web Processing industry, American Roller is the premium brand and solution provider in the web processing industries.

Plasma Coatings

First established in 1969, we specialize in industrial coatings to resist corrosion, reduce wear, and provide release through the selection of a variety of thermal spray, and hard facing techniques, along with advanced polymer materials and processes. We are dedicated to providing the highest level of service in quality, responsiveness, and availability.

C.R.E.W Inc.

Since 1999, the C.R.E.W product line reputation has been built on focused attention to understanding your unique needs, producing quality products, and meeting/exceeding delivery dates. We are experienced professionals who not only have the education and the knowledge in manufacturing custom rollers, but also have the experience to know why an engineering design will work, or why it may not. This acquisition added engineering depth and additional manufacturing capability and capacity in support of recent product line acquisitions and American Roller’s overall web processing business.


Values Statement

The Company believes lasting commitments, solid relationships and good business decisions are based on the values of integrity, fair treatment and respect for one another. We take pride in our work when our efforts are guided by values of quality performance, innovation and the search for improvement.

Mission Statement

The Company is a leader in the manufacturing and marketing of innovative product solutions for our customers. We are committed to satisfying our customers’ expectations through high quality standards, superior value and timely delivery. We are dedicated to sustaining profitability, fully engaging our employees’ talents and maximizing our physical and technical resources.

Quality Statement

Quality means providing value to our customers. We define value as products and services that meet or exceed mutually agreed upon metrics for communication, price, delivery, and conformance to the specifications. Our goal is to provide these products and services on time, in the quantity ordered, within specifications 100 percent of the time, while making continual improvement. We will use feedback generated by our customers and collected internally regarding our performance to monitor our effectiveness at achieving these metrics.


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